CFO & COO

Cassandra A. Pembroke

Operational discipline and financial structure supporting scalable execution, from early-stage systems to high-growth deployment. With a proven track record in building ERP frameworks, managing cross-border compliance, and driving revenue growth from $7,000 to over $60 million in under three years, she ensures Honey Tree Farms' operations remain efficient, adaptable, and primed for expansion into livestock monitoring and broader agricultural intelligence.

RESPONSIBILITY:

Finance, Operations & Cross-Border Compliance

Experience

Cassandra brings deep operational and financial leadership shaped by scaling early-stage companies across the United States and Europe. Her background spans complex payroll, ERP, and compliance environments, including serving as an ERP and payroll specialist within an aerospace firm supporting cross-border operations and defense-contract programs. This work demanded precision, regulatory awareness, and disciplined process design across multiple jurisdictions, ensuring seamless integration of financial controls with operational workflows.

In a senior strategy role, Cassandra played a central role in scaling an early-stage business from approximately $7,000 in initial revenue to over $60 million in under three years. She led financial controls, reporting frameworks, cash-flow discipline, and operational planning—building the systems required to support rapid growth while maintaining stability and stakeholder confidence. Her experience combines hands-on execution with strategic oversight, ensuring that growth is supported by infrastructure that scales cleanly, compliantly, and sustainably, with a focus on cost efficiency and risk mitigation in dynamic agricultural and tech environments.

Skills

Scaling Systems & Process Design

0%

Execution Under Growth Pressure

0%

Financial & Operational Discipline

0%

Career

2016

Built and managed complex payroll, ERP, and compliance systems supporting regulated, multi-jurisdiction operations across the US and Europe, requiring precision, audit readiness, and process rigor.

2020

Led financial controls, reporting frameworks, and operational planning during a high-growth phase, helping scale an early-stage organization from initial revenue to tens of millions while maintaining stability and control.

2023-Present

Oversees finance and operations strategy at Honey Tree Farms, ensuring disciplined execution, scalable systems, and cross-border readiness as the company transitions from development to deployment, with emphasis on cost management, regulatory alignment, and infrastructure for expanding into livestock and land monitoring.